Menu
Menu
Effective Paid Social campaigns rely on selecting the optimal mix of social platforms to engage your target audience in the most efficient manner possible.
Social media advertising has redefined the way brands communicate with their customers with the vast majority of shoppers buying decisions being influenced by social media. Paid social is unrivalled in its targeting, personalisation and cross device capabilities and should play a key part in any paid strategy.
Our targeted campaigns offer extensive reach and utilize a variety of ad formats to meet every objective
With over 10% of the South African population using the platform, we can effectively target a high-converting audience through creative visuals
Perfect for initiating conversations with your target audience and fulfilling direct response aims
Renowned for its international business professional user base, this platform excels at B2B lead generation
We specialize in utilizing paid social media tactics to drive client acquisition. For every Paid Social campaign, we begin by identifying the most relevant social media platforms for each brand, while excluding those that are not. Whether it’s Facebook, Twitter, LinkedIn or Instagram,each platform has its own unique tone and rules of engagement The next phase involves defining your goals. The power of social media as a marketing channel surpasses fan acquisition, engagement, or sales metrics. It necessitates a strategic, data-driven approach, focusing on tailored targeting, messaging, and KPIs to meet your unique audience and objectives
CONTENT IS KING
Next, we will curate content and ads optimized for the selected platform mix and KPI. The efficacy of a paid social campaign heavily relies on the caliber of content, as consistent messaging is key to establishing a recognizable narrative. Our team is adept at determining the most suitable content and messaging strategies to drive the desired results, ultimately maximizing your returns.
SYNERGY OF CHANNELS
Our data-centric approach isn’t limited to optimizing paid social media strategies it also enhances cross-media strategies. Effective paid social campaigns are integral to broader omni-channel digital marketing initiatives. Utilizing our advanced ad-serving technology, we can track touchpoints and evaluate attribution across channels and devices, ensuring a comprehensive approach to meeting your KPIs
REPORTING AND INSIGHTS
We place a strong emphasis on delivering outcomes and maximizing return on investment. We provide monthly updates on the performance of your campaign relative to your package, including key performance indicators (KPIs), and objectives. This real-time delivery of insights assists in the identification of trends and facilitates informed decision-making.
Clicks Digital is a fully remote digital marketing agency with strategic partners in both Cape Town and Johannesburg. Delivering world-class results is at the heart of what we do. Achieving KPIs across search and social channels is simply our everyday standard.